EasyKicks online shoe club makes choosing shoes fun for kids

Quicker Start Guide

If the shoe fits, wear it; if it doesn’t click on another pair and order up the styles your kids want

kids-playing-soccer-198aa7ae37541340fa96cd95e2f2d032EasyKicks is not a video game, but it’s not going to the mall.  Most kids (and parents) with a choice of going shoe shopping at a store or sitting in front of a screen for a few minutes to choose shoes, will opt to lean in to get their kicks, and that’s what this ingenious online retail start up is counting on.

EasyKicks is a monthly service where subscribers pay a $20 monthly fee and get to pick and have shipped a new pair of Nike or Converse shoes, as they need them.

One of the most interesting elements of this subscription service is that the shoes come delivered to your door in a personalized box, decorated with kid-friendly graphics to boot, and when you take out the new…

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