A new charity called the “Believe in Yourself Project” is helping to replace the poor body image that afflicts many girls and women. This image is heightened by what the traditional fashion industry deems as beautiful: Women are expected to appear a certain way and live up to a manufactured and unrealistic notion of what beauty is. At the same time, strained finances can prevent many girls from keeping up with what’s trending or cool, making them feel isolated among their friends for not being able to afford clothing that is deemed as “in” socially.
In an attempt to promote a positive body image, Believe in Yourself http://www.believeinyourself.org aims to help women feel better about themselves and their physical attributes and to promote healthy self esteem among young girls at an early age, empowering these young women to take on active social roles within their school communities.
Over the past year, UsTrendy Founder and Believe in Yourself President Sam Sisakhti has given formal dresses to underprivileged high school girls and college students across the country, for them to wear at their school dances. Donations began last winter, and Sisakhti reports that many of the girls in the program have had the self confidence to attend their first school dance.
This month, girls with limited financial resources in the Washington DC Area received dresses.
“It was such an amazing and humbling experience to hear the stories of the girls and see their excitement about receiving a brand new dress to wear for their upcoming dance. Many of them said it was one of their first new items that were not handed down” says Sam Sisakhti.